The publishers’ guide to ITP 2.1
Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and generate insights on their audience and in-turn sell advertising based on this.
With Google announcing the introduction of similar measures, and Apple rolling out the next generation – ITP 2.1, we have put together a guide to help you navigate the upcoming changes.
Download our guide to understand:
- What is Intelligent Tracking Prevention (ITP)?
- What is the aim of the ITP 2.1 change?
- What impact it will have on publishers?
- How to prepare for ITP 2.1?
