News publisher: Harness the DMP reimagined for a new era of data collaboration
Our data collaboration platform for advertising is the only solution that provides seamless access to the full spectrum of data signals needed to reach 100% of your target audience – cohorts, identity and contextual – wherever that data lives.
Drive incremental
revenue and maximize
MMprogrammatic yield
Drive incremental
revenue and maximize
MMprogrammatic
MMyield
Our next-generation DMP empowers news publishers to uncover incremental revenue opportunities. With Permutive, you can seamlessly consolidate your data assets and collaborate with other publishers and data owners using a standardized taxonomy, positioning you to win budgets from national advertisers.
As the only platform managing all audience signals, Permutive ensures that you can apply these to 100% of your impressions across every revenue channel, maximizing direct and programmatic yield like never before. With AI-powered automation and no-code workflows, we’re here to help you do more with less whether it’s winning national advertising budgets, improving programmatic yield, or driving operational efficiency with no-code workflows.
Key benefits
Win budgets
from national advertisers
Maximize programmatic yield with full addressability
Streamline operations with AI-driven automation
Win budgets
from national advertisers
Maximize programmatic yield with full addressability
Streamline operations with AI-driven automation
How we work
Consolidate your data asset
Planning and optimization
Automated segmentation
Boost operational efficiency
Start driving incremental revenue
Frequently
MMasked
questions
Frequently
asked
MMquestions
Permutive stands out by offering the only data collaboration platform that manages all three audience signals—identity, contextual, and cohorts. Our privacy-safe infrastructure is the foundation of our unique ability to provide 100% addressability and privacy-safe data collaboration, allowing for superior targeting and revenue optimization.
Our no-code workflows and AI-driven automation reduce the reliance on engineering and operational teams, allowing you to set up, optimize, and activate campaigns quickly and effectively.
Permutive’s Clean Room enables you to run audience extension across other publishers, build data partnerships to drive enrichment or unlock incremental revenue lines, and standardize your audience taxonomy into the curation platforms.
By providing the most comprehensive audience insights and applying signals to 100% of impressions, Permutive optimizes revenue generation in programmatic and uses advanced curation to ensure every piece of inventory generates maximum revenue.
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