Retail media network: Maximize revenue across onsite, offsite and data syndication

With Permutive, retail media networks can monetize more data, reach more advertisers, and streamline operations – all while maintaining control over their most valuable asset: first-party data.

Unlock the full
potential of your
MMM retail media
MMM business

Unlock the full
potential of your
MMM retail media
MMM business

Retail media is a $100B+ opportunity, but scaling profitably remains a challenge. Whether you’re running onsite, offsite, or data syndication programs, unlocking new revenue requires more than just access to first-party data – it demands better scale, smarter activation, and seamless integration.

Onsite advertising – monetize every visitor, not just known users

Expand audience scale for higher onsite revenue.

Challenge: Contextual-only approaches restrict reach, cloud-based audience processing slows campaign execution, and engineering bottlenecks delay new ad product launches.

Solution: Permutive increases audience scale by 2–10x over CDPs and traditional DMPs, enables instant activation with edge-based technology, and extends reach with lookalike and socio-demographic modeling.

Offsite advertising – Extend reach beyond your website

Scale your retail media network across the open web.

Challenge: Limited reach due to reliance on cookies and IDs, low offsite margins, and competition from 225+ RMNs.

Solution: Activate 100% of addressable audiences, partner with hundreds of media companies for increased reach, and enable advertisers to buy through a single Deal ID for direct, high-performance inventory.

Data syndication – Expand your sales team overnight

Turn your retailer data into a revenue engine.

Challenge: Self-serve DSP activation isn’t enough, competition is fierce, and advertisers need actionable insights.

Solution: Enable 150+ publisher sales teams to sell your data, integrate seamlessly into advertiser workflows, and use AI-powered insights to match data with the right campaigns.

Start scaling your
retail media
MMnetwork today

Start ScalingYour
Retail Media
MMM Network
MMM Today

Join the leading retail media networks using Permutive to maximize revenue, scale efficiently, and maintain control over their most valuable data assets. Request a demo today.

Frequently
MMasked questions

Frequently
asked
MMquestions

Permutive enables real-time activation of first-party data across onsite, offsite, and syndicated channels, ensuring you maximize ad revenue across all inventory types.

By activating a greater portion of addressable audiences and facilitating partnerships with premium publishers, Permutive drives increased revenue and higher profitability compared to traditional offsite strategies.

Permutive allows you to create a differentiated supply path with direct access to premium inventory, making your retail media network more attractive to advertisers.

Unlike CDPs, which require long implementation times and limit audience scale, Permutive processes data at the edge in real time, leading to faster activation and up to 10x more addressable users.

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