Enterprise digital media: Unlock bigger budgets and higher yields with 100% addressability

The shift to a privacy-first web has caused huge signal loss, and valuable audience signals are at risk of going unmonetized and untargetable. Permutive is the only platform that solves for this by delivering 100% addressability, managing and activating every signal — identity, contextual and cohorts — empowering you to win and rebook campaigns, drive yield and scale, and deliver operational efficiency.

Advertising
reimagined
MMMfor enterprise
MMMmedia companies

Advertising
reimagined
for enterprise
MMMmedia
MMMcompanies

Permutive is the trusted leader in navigating signal loss, and 60 percent of enterprise media companies rely on us to unlock the full value of their audiences. Whether you’re managing direct-sold campaigns, premium programmatic deals, or curation marketplaces, Permutive’s reimagined DMP seamlessly consolidates your data and activates your most valuable audiences for every impression.

 

Our privacy-safe data clean room, actionable insights, and AI-powered audience recommendations help you secure always-on budgets from must-win advertisers while driving superior campaign outcomes – and our composable infrastructure enables you to do this without engineering dependencies.

Take it from the enterprise media businesses we work with

Key benefits

Win budgets from national advertisers

Become an
always-on
budget for key advertisers

Leverage compelling audience recommendations to drive superior campaign outcomes, ensuring continued investment in your inventory from must-win advertisers.
Collaborate and activate

Maximize your
yield across
all revenue
channels

Permutive’s powerful signals apply to 100% of your audience, enabling activation across direct-sold, programmatic, and curation channels for optimized revenue generation.
Enhance operational efficiency with automation

Enhance
operational efficiency
with automation

AI-driven automation and no-code workflows reduce the reliance on engineering teams, allowing your business to move faster and operate more efficiently.
Unlock new revenue streams with unmatched data collaboration

Unlock new revenue streams with unmatched data collaboration

Collaborate with advertisers in Permutive’s privacy-safe data clean room, leveraging unique audience data to model and activate your entire audience.

How we work

100% audience signal activation

Activate audience signals across ad servers for direct-sold campaigns, SSPs for premium programmatic, and curation marketplaces for additional revenue streams.

Data collaboration at scale

Seamlessly share data insights and activate audience signals by leveraging Clean Room collaboration built natively on top of Snowflake, Amazon and Google, to enrich your audiences with Retail and Commerce data, and onboard advertiser data.

Planning and optimization

Create winning RFP responses and rebooking proposals tailored to your advertiser’s KPIs with AI-powered audience planning and optimization tools.

Operational efficiency

Utilize no-code workflows to seamlessly connect to your data ecosystems and programmatic partners, configure ID providers, and activate first-party data without engineering support.

Start securing repeat budgets and maximizing yield

Unlock new revenue opportunities with ease. Request a demo today to learn how Permutive can transform your enterprise digital media business.

Frequently
MMasked questions

Frequently
asked
MMquestions

Permutive stands out by offering the only platform that manages all three audience signals—identity, contextual, and cohorts. Our composable, privacy-safe infrastructure is the foundation of our unique ability to provide 100% addressability and privacy-safe data collaboration, allowing for superior targeting and revenue optimization.

Our no-code workflows and AI automation significantly reduce the reliance on engineering teams, enabling seamless audience data activation and optimization. This allows your team to operate with greater speed, efficiency, and accuracy.

Absolutely. Permutive’s data clean room provides the most scalable and privacy-safe way to collaborate with advertisers. It enables you to seamlessly share data insights and activate audience signals, ensuring better alignment with advertiser KPIs and driving more revenue.

By providing the most comprehensive audience insights and applying signals to 100% of impressions, Permutive optimizes revenue generation across direct-sold, programmatic, and curation channels. Our platform ensures that every impression is used to its maximum potential, helping you achieve superior campaign results and secure ongoing budgets from advertisers.

Can’t find an answer to your question?