Press
For all press inquiries, please email Neil Ripley, Senior Director, Communications and Customer Advocacy
Email: neil.ripley@permutive.com
Latest news and thought leadership
One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive and he's clearly well respected by his peers.”
This key appointment marks a significant step as Permutive reimagines advertising and expands its commercial activities across the buy side.
Marie Claire group has seen a +25% increase in its click-through rates with Permutive segments, but also a +15% increase in addressable reach, with the Marie Claire group now able to activate the segments across all of its 12 sites.
Permutive named a finalist in the 2024 AOP Digital Publishing Awards for Best Media Technology Partner: Powering publisher revenue through direct-sold.
This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.
Based on Prohaska and Permutive's success in helping publishers like the NY Post devise first-party data strategies, the two companies have combined their monetization capabilities into a more formalized offering accessible to all publishers.
LiveScore, the global sports media business, launches 'OnTarget’, a future-proof solution for accessing reliable and robust first-party audience segments, in partnership with Permutive.
Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.
Permutive & Bauer Media made the shortlist in the Campaign Tech Awards 2024 for revolutionising brand campaigns through data.
Pivotal hires for southern Europe and France at Permutive supercharge publishers' ability to capitalise on the direct-sold opportunity.
Learn about the importance of direct relationships and the role of cohorts in maximizing addressability and reducing environmental impact.
Get to know Elizabeth Brennan: With over a decade of experience in digital advertising, Elizabeth is a champion of women in business and a strong believer in the power of coaching.
Discussions from The Telegraph, The Guardian, Immediate Media, Future, and LEAD Consulting. Mx3’s Ashley Norris teases out the four key takeaways…
As the industry moves closer to third-party deprecation, the critical opportunity for advertisers and publishers lies in direct partnerships and data collaboration.
This year’s Digiday Awards Europe finalists centered on tech innovations, collaborations, and compelling narratives.
Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party cookies this year.
Given the challenging times facing the industry, advertisers must get their data strategies in order now to ensure they stay ahead of competitors.
Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers.
Marketing the Marketers: Robbert van der Pluijm, Head of Marketing, Permutive
Tools and tactics that publishers can incorporate into their arsenal to drive success in 2024.
