Unlock advertising
revenue with the
power of audience data.

Expand your data collaboration and achieve incremental outcomes

Make every impression count with our predictive clean room – without relying on a limited pool of IDs, risky data movement or the burden of complex integrations.


Our AI-powered platform uniquely harnesses 100% of privacy-safe, addressable signals alongside first-party data by combining the capabilities of a DMP, a data clean room, and curation solutions.

Permutive - Data Collaboration for incremental outcomes

Scale beyond identity, driving incremental outcomes. This is advertising reimagined.

Permutive publishers achieve:

increase in revenue
+ 0 %
in spend through first-party data signals
$ 0 B
YoY increase in CPM
+ 0 %

Permutive advertisers achieve:

improvement in reachability
+ 0 %
uplift in media-attributed sales
+ 0 %
Cost Per Acquisition (CPA)
- 0 %

Future-proof your direct sold and programmatic strategies

The Permutive Advantage

Line Graph

Drive revenue and profitability

Access and engage 100% of your attributable audience across all browsers, including cookie-blocked.
Data Sources

Connect and collaborate on data

Seamlessly integrate with every system you already use, unlock interoperability with alternative IDs, and collaborate via clean rooms on contextual, audience-based, and other signals.
Currency

Engage and monetize fast

Activate audiences in real time on patented Edge technology that processes data on-device on milliseconds.
Collaborate and activate

100% addressability

Treble your reach and unlock the true potential of the open web.
Enhance operational efficiency

AI for outcomes

Deliver quality brief responses and find new opportunities to optimize campaign performance with intuitive, AI-powered workflows.
Group

Unified audience targeting

Combine cohort, identity, and contextual data signals for precision targeting at scale.
Standard Cohorts

Win new business

With intelligent, immediate customer insight to target audiences and win RFPs.
Scale

Prepare for tomorrow

Unlock future-proof, lucrative opportunities by embracing the next evolution of the digital advertising model.
Shield

Do business safer

Enhance trust in a changing world of customer behavior and digital commerce with privacy-first data.
Extend your sold-out audiences

Seamless activation

Launch and scale audiences across multiple partners, including 150+ premium publishers, via a single workflow in minutes. No engineering resources required.
Unlock new revenue streams with unmatched data collaboration

Zero data movement

Collaborate within your own cloud environment, with no data transfers required - ensuring privacy-first activation and eliminating complex setups.
Shield

Built-in privacy and security

Deploy in, leveraging the hardened, secure environment your InfoSec and compliance teams have already approved.

Data collaboration without compromise

Permutive is the only platform that unifies clean room, curation, and first-party data activation in one privacy-first solution – built for publishers, advertisers, agencies, and retail media leaders.

Our platform matches and models first-party data with publisher signals, enabling advertisers and publishers to collaborate efficiently across multiple channels while maintaining data security.

“We have seen a 75% increase in revenue, a 152% increase in advertiser (client) count, and a 31% year-over-year increase in the average CPM across the network since we switched to working with Permutive.”

Nat Francis,
Digital Revenue Operations Director at Bauer Media Group