Guides and
white papers

White paper

Data collaboration, reimagined

White paper

7 steps to increasing data-driven ad revenue

White paper

Reimagining Advertising in 2025: Curation, Collaboration, and GenAI

White paper

A publisher’s guide to surviving open marketplace collapse

White paper

How brands are tackling decreasing consumer trust in advertising

AdExchanger

White paper

How brands are tackling decreasing consumer trust in advertising

White paper

The future of digital advertising in a privacy-first world

White paper

A new era of first-party data

White paper

Relieving Data Deprecation and Identity Challenges

White paper

Media Moments 2020 Report

White paper

Forrester Total Economic Impact Report

White paper

Prioritizing first-party data in the age of privacy