The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to reach the right audiences and maximize revenues.

Enter the power of first-party data. Publishers now have a unique opportunity to redefine the advertising ecosystem with their own data at the forefront.

However, this necessary pivot brings significant challenges, such as market instability, evolving industry dynamics, and the complexity of managing first-party data.

At Permutive, we have shaped the journey from third-party data chaos to first-party data intelligence for over 150 premium publishers. Our new guide offers 7 concrete steps to grow ad revenue by drawing on insights from media buyers, publishers, and Permutive’s industry experts. Get the practical strategies you need to maximize your data-driven advertising revenue in this ever-evolving landscape.

Whether you run a small, medium- sized, or large media business, now is the time to stay ahead of the competition by enhancing your data monetisation.

Ready to get more out of your data? Read the full report now!