This guide will help you adapt in the changing landscape, enable you to build a direct-sold strategy that drives ad sales, and gives real life examples of publishers that are building lasting relationships with brands to win repeat business.
The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships.
Download this guide to learn:
- How to unlock better returns from advertising
- How to look beyond open market revenue and build direct relationships with buyers
- How to create cleaner supply path
