First-party data

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DCN

Press

Content and context make premium publishers’ audiences addressable

Advertising Week

Press

Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web

ExchangeWire

Announcements

Permutive brings publishers, brands, and adtech together to deliver responsible advertising

DCN

Press

Publishers hold a strong hand for the future of advertising; now they must play it wisely

New Digital Age

Press

Identity crisis: first-party data and beyond

ExchangeWire

Press

Why user consent and first-party data are vital to the future of advertising

ExchangeWire

Press

Cohorts and Consented Data for a Post-Cookie Future

New Digital Age

Press

Will you trade data with me?

What's New in Publishing

Press

How Bauer is disrupting the way its media is bought and sold

Blog

Announcing our strategic partnership with Neustar

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