Welcome to the future of premium video advertising, where broadcasters thrive on intelligent data collaboration, outcome-based strategies, and meaningful viewer connections.

At Permutive’s Data Collaboration Summit, Bethany Hillman, SVP, Data and Advertising Operations at TelevisaUnivision, sat down with us to explore the fast-changing world of CTV and digital video. In this thought-provoking conversation, Bethany shared how leading premium video leaders like TelevisaUnivision are redefining audience targeting, measurement, and addressability in a post-cookie, privacy-first world.

Watch the video below to hear how one of the world’s largest Spanish-language media companies is advancing the premium video ecosystem through innovation, collaboration, and a focus on outcomes.

In this video, you’ll gain insights into:

• The new addressability landscape: Explore how universal IDs and IP addresses are becoming essential tools for CTV addressability, especially with the continuing rise of FAST (Free Ad-Supported Streaming TV) channels.
• Measurement without cookies: Understand the shift from legacy measurement to outcome-based modeling, and why the industry must evolve its approach to effectively track and prove impact in a cookie-less future.
• The power of the household ID graph: Learn how TelevisaUnivision’s proprietary household ID graph is enabling more precise and scalable audience targeting across premium video inventory.
• Performance meets brand: Hear Bethany’s take on striking the right balance between brand building and performance metrics in a fragmented CTV environment, and how economic pressures are reshaping brand strategy.
• The rise of retail media in video: Discover why major players like Amazon and Walmart are increasingly important in the outcome-based advertising conversation, and what this means for publishers and advertisers alike.

Drop us a note to learn more about how Permutive helps premium video businesses thrive in the new era of data collaboration.