This edition of ExchangeWire’s MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder and CEO of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first world.

https://embeds.audioboom.com/posts/7425314/embed/v4

In this episode:

• The future of programmatic advertising as cookies crumble away. Does third-party data still hold the same weight of importance? Will ITP completely kill it off? With walled gardens becoming more closed? Will we see a growth in mini walled gardens? How does independent ad tech help to solve these problems? Or does its over-dependence on the third-party cookie framework make it difficult to solve these current issues?
• Identity in an ITP world. How are publishers/buyers managing their audiences and targeting strategies in privacy-first and ITP world? There’s been much talk about the quest for a single ID – is that the answer? Is it even possible? What does it mean for measurement, targeting and attribution if the third-party cookie becomes unusable?