In this interview, Brendan Cleary, Head of Programmatic Sales at The Arena Group, shares how his team navigated key challenges in the programmatic PMP space throughout the year. From refining value propositions to overcoming barriers in agency communication, Brendan highlights the transformative role of Permutive in driving programmatic success.

Watch the video to discover how The Arena Group leveraged Permutive’s platform to prospect effectively, scale audiences, and troubleshoot deals in real-time. Brendan also provides insights into the commercial impact, including increased PMP sales, the benefits of the Connections Hub for organizational efficiency, and how the partnership has become a protective measure in an evolving privacy landscape.

As Brendan delves into the value of working with Permutive, he emphasizes stellar customer service and vendor transparency as crucial for navigating today’s complex ad tech ecosystem. Closing with advice for industry peers, Brendan discusses the importance of collaboration over competition and offers a candid look at what excites him most about future opportunities.