We invited Matthew Rance, Head of Commercial Data & Analytics at Immediate, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his outlook for the future of advertising. As a long-time customer, Matthew shared his satisfaction with Permutive’s intuitive, accessible analytics, and highlighted new features he’e excited about, particularly around contextual and consentless inventory.

Watch the video to hear how Permutive helped Immediate gain more control over its destiny by increasing revenue driven by first-party data.