The Open Marketplace (OMP) once revolutionised the partnership between advertisers and publishers, streamlining the process of reaching consumers. However, the landscape has drastically changed.

Today, advertisers face a reachability crisis, where the traditional pathways for consumer engagement are rapidly shrinking, rendering the old models ineffective.

In this session, Ned Jones, Head of Advertiser Customer Success, takes a deep dive into the data, dissects the problem, and discusses actionable solutions to ensure your programmatic budgets are used to reach 100% of available audiences.