In this 10-minute Q&A session, Jeff Olson, SVP of Revenue Operations at Apartment Therapy Media, shares how the publisher has strategically grown its non-endemic revenue. Watch the video to uncover practical insights and learn how data-driven approaches are unlocking new opportunities for diversification.

Apartment Therapy Media’s data platform enables the creation of custom audience segments. These segments are used not only for targeting and insights but also for creative optimisation, allowing for highly granular approaches to endemic advertisers while opening doors to non-endemic categories. By leveraging life-stage data, such as insights into recent college graduates or first-time homebuyers, the publisher has effectively positioned itself to attract advertisers in adjacent sectors, including financial services.

The company uses Permutive across its comprehensive data ecosystem, which includes search behaviour, shoppable interactions, community forums, surveys, and content engagement. These data points create a 360-degree view of their audience, providing valuable insights for both endemic and non-endemic advertisers.

Looking ahead, Jeff highlights the potential of AI-driven tools to optimise audience segmentation and targeting, enabling even greater precision and effectiveness. Watch the Q&A to hear how Apartment Therapy Media innovates to remain competitive and maximise revenue streams.