Welcome to the predictive era, where open internet publishers win when advertisers reach their outcomes, all through the power of data collaboration.

In his opening keynote at Permutive’s Data Collaboration Summit, Permutive co-founder & CEO Joe Root shares a bold vision for transforming the open internet by moving from outdated, proxy-based metrics to meaningful, outcome-driven strategies.

Watch the video below to see how publishers and brands can collaborate more effectively to boost performance in today’s rapidly evolving marketing landscape.

In this video, you’ll gain insights into:

• The future of data collaboration: Discover how AI and probabilistic clean room models are reshaping the industry, helping brands find and reach new audiences across the open internet with precision and scale.
• Competing with social and search: Learn how the open web can deliver incremental outcomes by leveraging predictive technologies and robust first-party data strategies.
• The predictive, probabilistic approach in action: See how Sky reimagined its digital advertising approach by using privacy-first collaboration to double sales and cut customer acquisition costs in half.
• The Permutive difference: Hear how Permutive enables the open internet to drive incremental reach by building audiences for activation based on all signals, not just IDs – which is the key limitation of deterministic, legacy clean rooms that can’t effectively see beyond your current customer base.

Want to know more? Download our white paper Data collaboration, reimagined to learn how to improve ROAS and achieve 100% addressability beyond IDs using all available signals.