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Publishers’ first-party data has a positive impact on brand metrics

AdExchanger

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In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data

Advertising Week

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It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem

AdAge

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First-Party Data Offers Brands and Publishers a Compelling Consumer Snapshot

DCN

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The race is on for publishers and brands to leverage first-party data

SODP

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Consumer Trust is the Future of Digital Advertising

Campaign

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Publishers view end of the cookie as an opportunity to work with brands

Marketing Dive

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Digital ad targeting will return to its roots amid cookie demise

Adweek

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Livingly Media is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out

Marketing Dive

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Attribution will be challenging — but not impossible — in a cookieless world

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