Vertical publisher: Unlock new revenue streams

ur data collaboration platform for advertising is the only solution that provides seamless access to the full spectrum of data signals needed to reach 100% of your target audience – cohorts, identity and contextual – wherever that data might live.

Our data collaboration platform is designed to help vertical publishers win non-endemic budgets and extend audience reach.

Reimagining advertising
MM for vertical publishers

Reimagining
advertising
MMfor vertical
MMpublishers

Vertical publishers are trusted authorities, providing high-value content to engaged audiences. But selling to non-endemic advertisers and extending reach beyond owned properties remain significant challenges. Permutive solves this by transforming your first-party data into a strategic revenue driver and unlocking deeper insights through audience enrichment, opening up new budgets and extending your sold-out audiences to over thousands of premium properties.

Take it from the vertical publishers we work with

“We’ve seen a 100% uplift in available audiences since we started to work with Permutive”
Victoria TrevillionHead of AdTech at Gumtree
“Ranker has seen a 4× increase in revenue year-on-year, a 25% increase in RFP win rate within six months, and 90% of its campaigns have Permutive targeting.”
JR HoffmanSenior Director, Sales Operations and Client Services at Ranker
“Permutive’s audience insights drove rebookings from key clients, as tests proved brand consideration and campaign effectiveness - a 129% increase in brand awareness of people who read the branded content versus those who hadn’t.”
Tamsyn SpiresCRO at Hello!
Read customer stories

Key benefits

Win budgets from national advertisers

Win
Non-Endemic
Budgets

Enrich your audiences with Permutive’s Clean Room, enabling you to deliver the insights and model out the audiences required to win non-endemic campaigns and unlock new budgets.
Extend your sold-out audiences

Extend Your
Sold-Out
Audiences

Go beyond your owned and operated properties by accessing high-quality inventory across premium digital environments. Ensure advertisers can continue targeting your valuable audience segments at scale.
Drive data partnership revenue

Drive data
partnership
revenue

Leverage AI-driven automation and no-code workflows to streamline campaign execution. Reduce the burden on internal teams while maximizing revenue from both direct-sold and programmatic channels.
Collaborate and activate

Maximize yield across all revenue channels

Permutive provides seamless access to the full spectrum of data signals needed to reach 100% of your target audience - cohorts, identity and contextual - enabling activation of your entire audience across direct-sold, programmatic, and curation channels for optimized revenue generation.
Enhance operational efficiency

Enhance operational efficiency

Use AI-driven automation and no-code workflows to streamline campaign execution and reduce internal resource strain while maximizing ad revenue.
Win budgets from national advertisers

Win
Non-Endemic
Budgets

Enrich your audiences with Permutive’s Clean Room, enabling you to deliver the insights and model out the audiences required to win non-endemic campaigns and unlock new budgets.
Extend your sold-out audiences

Extend Your
Sold-Out
Audiences

Go beyond your owned and operated properties by accessing high-quality inventory across premium digital environments. Ensure advertisers can continue targeting your valuable audience segments at scale.
Drive data partnership revenue

Drive data
partnership
revenue

Leverage AI-driven automation and no-code workflows to streamline campaign execution. Reduce the burden on internal teams while maximizing revenue from both direct-sold and programmatic channels.
Collaborate and activate

Maximize yield
across all revenue
channels

Permutive provides seamless access to the full spectrum of data signals needed to reach 100% of your target audience - cohorts, identity and contextual - enabling activation of your entire audience across direct-sold, programmatic, and curation channels for optimized revenue generation.
Enhance operational efficiency

Enhance
operational
efficiency

Use AI-driven automation and no-code workflows to streamline campaign execution and reduce internal resource strain while maximizing ad revenue.

How we work

Planning and optimization

Build winning RFP responses with AI-powered audience planning and optimization tools and ensure campaigns are optimized for advertiser KPIs.

Audience extension

Extend your audiences across thousands of premium properties via Permutive’s curation solution, offering advertisers scale without sacrificing quality or brand safety through the DSP of their choice.

Seamless activation and efficiency

Permutive’s intuitive interface and no-code workflows empower your team to implement first-party data strategies, configure ID providers, and connect to ad tech ecosystems—all without engineering support.

Start securing new budgets and maximizing yield

Join the leading vertical publishers leveraging Permutive to drive sustainable growth. Request a demo and discover how you can tap into non-endemic budgets and extend audience reach efficiently.
Request a demo
Read customer stories

Frequently
MMasked questions

Frequently
asked
MMquestions

Our Generative AI-driven audience planning tool provides targeted recommendations based on advertiser and vertical performance data, helping you craft compelling proposals that attract non-endemic advertisers.

With Permutive’s audience extension offering, you can extend your sold-out audiences across premium digital properties, ensuring continued monetization opportunities while maintaining quality and brand safety. Advertisers achieve this by purchasing those audiences through the DSP of their choice using Permutive’s curation offering.

No. Permutive’s no-code workflows allow you to implement and configure ID providers, connect to your programmatic ecosystem, and activate first-party data without engineering resources.

AI-driven automation streamlines audience planning, optimization, and activation, reducing manual workload and improving overall efficiency.

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