Premium Video: Maximize video monetization

Unify and enrich your audiences through seamless data collaboration with Permutive.

Reimagining data
collaboration for
MMMpremium video

Reimagining data
collaboration for
MMMpremium
MMMvideo

Audience fragmentation across platforms, devices, and content types makes it harder to maximize revenue from video ads. Advertisers seek scale and efficiency when buying video ad inventory, but scattered viewership reduces ad effectiveness, lower ad fill rates and limits revenue potential. With Permutive, you can unify your audience, enrich your data using our household graph, and scale advertiser collaboration to drive higher CPMs and stronger advertiser relationships.

Take it from the video-first publishers we work with

“Permutive’s Collaboration and Connectivity products are driving forward resource allocation and storytelling - consolidation is going to be huge.”

“Data collaboration is another revenue stream that you can benefit from without risking data leakage. It offers a safe method of sharing data and working collaboratively with advertisers.”

“Permutive enables rich and relevant audiences with a platform that is data-driven, which benefits the commercial team by making the whole process much easier and faster.”

Key benefits

Unify your
audience across
all platforms

Seamlessly connect web, mobile, CTV, and linear TV audiences to enhance ad targeting and maximize revenue.

Leverage audience
insights to win
advertiser RFPs

Use AI-driven audience intelligence to demonstrate the value of your video inventory at every stage of the sales cycle.

Scalable data
collaboration with
advertisers

Simplify data partnerships without complex legal, security, or engineering processes.

Optimize
monetization
strategies

Improve ad fill rates and campaign performance with real-time audience insights and first-party data activation.

How we work

Identity and reach extension

Use Permutive’s identity framework to connect data at a household or device level, extending audience reach across platforms and improving targeting.

Built to run wherever your data is

Whether it’s sitting in Snowflake, Amazon or Google, or it’s being generated on-device, Permutive’s composable platform runs wherever your data is being created and stored.

Data marketplace for custom audiences

Combine first-party data with offline and partner data to build tailored audience segments that meet advertiser demands.

Insights throughout the sales cycle

Access web and video insights at every stage, from planning to post-campaign analysis, to craft compelling audience stories that secure advertiser investment.

Privacy-safe data collaboration

Connect seamlessly with your cloud warehouse and our best-in-class data clean room, enabling scalable collaboration without data movement or security concerns.

Start unifying your audiences and maximizing video revenue

Join the leading premium video publishers using Permutive to enhance audience addressability and drive sustainable ad revenue growth. Request a demo today to see how we can transform your video monetization strategy.

Frequently
MMasked questions

Frequently
asked
MMquestions

How does Permutive help solve audience fragmentation for premium video?

Permutive enables premium video publishers to unify their audiences across web, mobile, CTV, and linear environments. By consolidating first-party data and leveraging AI-driven insights, publishers can create a single, addressable audience that enhances targeting and monetization potential.

How does Permutive’s identity framework improve targeting and ad monetization?

Permutive’s identity framework allows publishers to connect first-party data at a household or device level, enabling seamless audience extension across platforms. This enhances targeting precision, increases available impressions, and improves revenue outcomes for both direct-sold and programmatic campaigns.

How does Permutive facilitate data collaboration with advertisers in a privacy-safe way?

Permutive integrates directly with cloud data warehouses and clean rooms, allowing publishers and advertisers to collaborate on data insights without moving or sharing raw data. This ensures compliance with privacy regulations while enabling scalable, high-value audience monetization.

Can’t find an answer to your question?

How Dentsu and Permutive are reimagining targeting through curation

How Dentsu and Permutive are reimagining targeting through curation

How Dentsu and Permutive are reimagining targeting through curation

How Dentsu and Permutive are reimagining targeting through curation

How Dentsu and Permutive are reimagining targeting through curation

Premium Video: Maximize video monetization

Reimagining data
collaboration for
MMMpremium video

Reimagining data
collaboration for
MMMpremium
MMMvideo

Take it from the video-first publishers we work with