The shift to a privacy-first web has caused huge signal loss, and valuable audience signals are at risk of going unmonetized and untargetable. Permutive is the only platform that solves for this by delivering 100% addressability, managing and activating every signal — identity, contextual and cohorts — empowering you to win and rebook campaigns, drive yield and scale, and deliver operational efficiency.
Permutive is the trusted leader in navigating signal loss, and 60 percent of enterprise media companies rely on us to unlock the full value of their audiences. Whether you’re managing direct-sold campaigns, premium programmatic deals, or curation marketplaces, Permutive’s reimagined DMP seamlessly consolidates your data and activates your most valuable audiences for every impression.
Our privacy-safe data clean room, actionable insights, and AI-powered audience recommendations help you secure always-on budgets from must-win advertisers while driving superior campaign outcomes – and our composable infrastructure enables you to do this without engineering dependencies.
Activate audience signals across ad servers for direct-sold campaigns, SSPs for premium programmatic, and curation marketplaces for additional revenue streams.
Permutive stands out by offering the only platform that manages all three audience signals—identity, contextual, and cohorts. Our composable, privacy-safe infrastructure is the foundation of our unique ability to provide 100% addressability and privacy-safe data collaboration, allowing for superior targeting and revenue optimization.
Our no-code workflows and AI automation significantly reduce the reliance on engineering teams, enabling seamless audience data activation and optimization. This allows your team to operate with greater speed, efficiency, and accuracy.
Absolutely. Permutive’s data clean room provides the most scalable and privacy-safe way to collaborate with advertisers. It enables you to seamlessly share data insights and activate audience signals, ensuring better alignment with advertiser KPIs and driving more revenue.
By providing the most comprehensive audience insights and applying signals to 100% of impressions, Permutive optimizes revenue generation across direct-sold, programmatic, and curation channels. Our platform ensures that every impression is used to its maximum potential, helping you achieve superior campaign results and secure ongoing budgets from advertisers.
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