Advertiser: Collaborate with hundreds of media companies, without the headache
Reimaging audience
activation for
MMadvertisers
Reimaging
audience
MMactivation for
MMadvertisers
Permutive enables advertisers to reach high-quality audiences – without the cost, scale limitations, or operational burden of traditional clean rooms. Permutive’s composable Clean Room enables you to collaborate with hundreds of media companies, across different clouds and IDs, in a couple of clicks, whilst ensuring your data never leaves your infrastructure. Our edge infrastructure enables you to activate all of this against a single Deal ID in the DSP of your choice whilst delivering 100% addressability.
The only
one-to-many
MMClean Room
The only
one-to-many
MMClean Room
Key Benefits
Collaborate and
Activate across
hundreds of
media owners
Target a wealth
of signals, not
just third-party
data
Data never
leaves your
infrastructure
Collaborate and
Activate across
hundreds of
media owners
Target a wealth
of signals, not
just third-party
data
Data never
leaves your
infrastructure
How we work
Seamless collaboration with hundreds of media companies
100% addressability
Privacy-first activation
Effortless buying in programmatic
Start reaching high-quality audiences at scale
Frequently
MMasked
questions
Frequently
asked
MMquestions
Permutive is the only Clean Room which enables one-to-many activation and 100% addressability. Our data collaboration platform uniquely manages all three audience signals – identity, contextual, and cohorts – without requiring complex integrations or data sharing. Our clean room works on top of your existing data warehouse, so your data never leaves your infrastructure.
Permutive provides access to identity, behavioral, and contextual signals across 100% of publisher audiences – not just those with cookies or known IDs – allowing advertisers to scale campaigns effectively while maintaining precision in targeting.
Yes. With Permutive’s curation capability, you can activate your audience across multiple premium publishers using a single Deal ID, eliminating the need to manage separate supply paths.
Since data never leaves your infrastructure, Permutive significantly reduces the legal and compliance risks associated with traditional clean rooms. Our privacy-first approach ensures secure collaboration with publishers while maintaining full control over your data.
Once your audience is matched and modeled using Permutive’s clean room, you can activate campaigns seamlessly by buying against a single Deal ID in your DSP, simplifying execution while ensuring premium access to high-quality inventory.
Advertisers using Permutive have seen a 121% uplift in media-driven sales and a 55% reduction in cost per acquisition when buying with publisher signals instead of third-party cookies.
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