Direct-sold Archives - Permutive https://permutive.com/resource-library/topics/direct-sold/ Audience Platform - Permutive - Grow your data revenues Thu, 29 Aug 2024 13:48:39 +0000 en-GB hourly 1 https://permutive.com/wp-content/uploads/2024/05/favicon.png Direct-sold Archives - Permutive https://permutive.com/resource-library/topics/direct-sold/ 32 32 Permutive announces strategic European hires https://permutive.com/resource-library/press/permutive-announces-strategic-european-hires/ Thu, 11 Apr 2024 11:29:51 +0000 https://permutive-staging.devcms.info/blog/?p=4397 Pivotal hires for southern Europe and France at Permutive supercharge publishers' ability to capitalise on the direct-sold opportunity.

The post Permutive announces strategic European hires appeared first on Permutive.

]]> Inspirational Woman: Meet Elizabeth Brennan, General Manager of Advertising, Permutive https://permutive.com/resource-library/press/inspirational-woman-meet-elizabeth-brennan-general-manager-of-advertising-permutive/ Wed, 20 Mar 2024 11:33:33 +0000 https://permutive-staging.devcms.info/blog/?p=4399 Get to know Elizabeth Brennan: With over a decade of experience in digital advertising, Elizabeth is a champion of women in business and a strong believer in the power of coaching.

The post Inspirational Woman: Meet Elizabeth Brennan, General Manager of Advertising, Permutive appeared first on Permutive.

]]> Permutive’s evolution amidst shifting tides to direct-sold https://permutive.com/resource-library/press/permutives-evolution-amidst-shifting-tides-to-direct-sold/ Mon, 26 Feb 2024 11:43:30 +0000 https://permutive-staging.devcms.info/blog/?p=4405 Discussions from The Telegraph, The Guardian, Immediate Media, Future, and LEAD Consulting. Mx3’s Ashley Norris teases out the four key takeaways…

The post Permutive’s evolution amidst shifting tides to direct-sold appeared first on Permutive.

]]> Shifting tides to direct-sold: The next evolution of Permutive https://permutive.com/resource-library/blog/shifting-tides-to-direct-sold-the-next-evolution-of-permutive/ Tue, 30 Jan 2024 14:35:29 +0000 https://permutive-staging.devcms.info/blog/?p=4357 Highlights and insights from our premiere of the next evolution of Permutive.

The post Shifting tides to direct-sold: The next evolution of Permutive appeared first on Permutive.

]]> How publishers can drive direct revenue in 2024 https://permutive.com/resource-library/press/how-publishers-can-drive-direct-revenue-in-2024/ Wed, 10 Jan 2024 11:11:38 +0000 https://permutive-staging.devcms.info/blog/?p=4355 Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party cookies this year.

The post How publishers can drive direct revenue in 2024 appeared first on Permutive.

]]> How to scale advertiser first-party data in an increasingly challenging context https://permutive.com/resource-library/press/how-to-scale-advertiser-first-party-data-in-an-increasingly-challenging-context/ Thu, 04 Jan 2024 10:59:29 +0000 https://permutive-staging.devcms.info/blog/?p=4353 Given the challenging times facing the industry, advertisers must get their data strategies in order now to ensure they stay ahead of competitors.

The post How to scale advertiser first-party data in an increasingly challenging context appeared first on Permutive.

]]> Why advertisers can’t reach audiences through major media channels https://permutive.com/resource-library/press/why-advertisers-cant-reach-audiences-through-major-media-channels/ Thu, 21 Dec 2023 10:55:36 +0000 https://permutive-staging.devcms.info/blog/?p=4351 Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers.

The post Why advertisers can’t reach audiences through major media channels appeared first on Permutive.

]]> Three ways publishers can grow ad revenue in 2024 https://permutive.com/resource-library/press/three-ways-publishers-can-grow-ad-revenue-in-2024/ Mon, 04 Dec 2023 16:26:47 +0000 https://permutive-staging.devcms.info/blog/?p=4343 Tools and tactics that publishers can incorporate into their arsenal to drive success in 2024.

The post Three ways publishers can grow ad revenue in 2024 appeared first on Permutive.

]]> WEMASS reaches 100% of targetable audiences with Permutive https://permutive.com/resource-library/press/wemass-reaches-100-of-targetable-audiences-with-permutive/ Tue, 28 Nov 2023 16:37:21 +0000 https://permutive-staging.devcms.info/blog/?p=4347 The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering.

The post WEMASS reaches 100% of targetable audiences with Permutive appeared first on Permutive.

]]> How Les Echos-Le Parisien doubled turnover with its first-party data strategy https://permutive.com/resource-library/press/how-les-echos-le-parisien-doubled-turnover-with-its-first-party-data-strategy/ Wed, 01 Nov 2023 18:32:03 +0000 https://permutive-staging.devcms.info/blog/?p=4321 Case Study: How French publisher Les Echos-Le Parisien Médias pivoted away from third-party cookies and raised the average ad campaign budget by 57%.

The post How Les Echos-Le Parisien doubled turnover with its first-party data strategy appeared first on Permutive.

]]>