White paper Archives - Permutive https://permutive.com/resource-library/category/white-paper/ Audience Platform - Permutive - Grow your data revenues Tue, 15 Apr 2025 13:31:43 +0000 en-GB hourly 1 https://permutive.com/wp-content/uploads/2024/05/favicon.png White paper Archives - Permutive https://permutive.com/resource-library/category/white-paper/ 32 32 Data collaboration, reimagined https://permutive.com/resource-library/white-paper/data-collaboration-reimagined/ Fri, 11 Apr 2025 12:44:59 +0000 https://permutive.com/?p=13832 The post Data collaboration, reimagined appeared first on Permutive.

]]> 7 steps to increasing data-driven ad revenue https://permutive.com/resource-library/white-paper/7-steps-to-increasing-data-driven-ad-revenue/ Thu, 30 Jan 2025 09:36:06 +0000 https://permutive-staging.devcms.info/blog/7-steps-to-increasing-data-driven-ad-revenue/ Real-life examples of successful strategies and general guidance on the best routes to effective data monetization.

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]]> A publisher’s guide to surviving open marketplace collapse https://permutive.com/resource-library/white-paper/a-publishers-guide-to-surviving-open-marketplace-collapse/ Tue, 15 Aug 2023 15:08:52 +0000 https://permutive-staging.devcms.info/blog/?p=4187 This guide will help you build a direct-sold strategy that drives ad sales and wins repeat business.

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]]> How brands are tackling decreasing consumer trust in advertising https://permutive.com/resource-library/white-paper/the-future-of-digital-advertising-in-a-privacy-first-world/ Wed, 21 Dec 2022 18:36:06 +0000 https://permutive-staging.devcms.info/blog/?p=3593 Permutive and AdExchanger analyze how top brands are navigating a digital advertising industry that is being turned on its head.

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]]> The future of digital advertising in a privacy-first world https://permutive.com/resource-library/white-paper/the-future-of-digital-advertising-in-a-privacy-first-world-2/ Thu, 26 May 2022 16:49:00 +0000 https://permutive-staging.devcms.info/blog/the-future-of-digital-advertising-in-a-privacy-first-world-2/ This guide will explore why advertisers should forge direct relationships with publishers and how to build and scale first-party data.

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]]> A new era of first-party data https://permutive.com/resource-library/white-paper/a-new-era-of-first-party-data/ Wed, 02 Mar 2022 14:16:23 +0000 https://permutive-staging.devcms.info/blog/a-new-era-of-first-party-data/ Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.

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]]> Relieving Data Deprecation and Identity Challenges https://permutive.com/resource-library/white-paper/relieving-data-deprecation-and-identity-challenges/ Mon, 12 Apr 2021 15:51:28 +0000 https://permutive-staging.devcms.info/blog/relieving-data-deprecation-and-identity-challenges/ Discover opportunities in the chaos in this Forrester Consulting Opportunity Snapshot, commissioned by Permutive.

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]]> Media Moments 2020 Report https://permutive.com/resource-library/white-paper/media-moments-2020-report/ Wed, 02 Dec 2020 17:23:40 +0000 https://permutive-staging.devcms.info/blog/media-moments-2020-report/ How 2020’s defining moments have changed the media landscape and what the future holds for 2021 and beyond.

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]]> Forrester Total Economic Impact Report https://permutive.com/resource-library/white-paper/forrester-total-economic-impact-report/ Fri, 12 Jun 2020 15:20:11 +0000 https://permutive-staging.devcms.info/blog/forrester-total-economic-impact-report/ A Total Economic Impact™ study of Permutive’s Edge DMP.

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]]> Prioritizing first-party data in the age of privacy https://permutive.com/resource-library/white-paper/prioritizing-first-party-data-in-the-age-of-privacy/ Tue, 31 Mar 2020 20:19:47 +0000 https://permutive-staging.devcms.info/blog/prioritizing-first-party-data-in-the-age-of-privacy/ Why buyers should switch to accurate first-party data from publishers for targeting.

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