Press Archives - Permutive https://permutive.com/resource-library/article-types/press/ Audience Platform - Permutive - Grow your data revenues Tue, 05 Nov 2024 17:00:06 +0000 en-GB hourly 1 https://permutive.com/wp-content/uploads/2024/05/favicon.png Press Archives - Permutive https://permutive.com/resource-library/article-types/press/ 32 32 Joe Root comments on Google getting in on the latest ad tech craze: curation https://permutive.com/resource-library/press/joe-root-comments-on-google-getting-in-on-the-latest-ad-tech-craze-curation/ Tue, 05 Nov 2024 17:00:06 +0000 https://permutive.com/?p=12591 Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike, but let’s be clear: Nothing has changed.

The post Joe Root comments on Google getting in on the latest ad tech craze: curation appeared first on Permutive.

]]> ​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google https://permutive.com/resource-library/press/cookie-or-not-nothing-has-changed-dont-leave-your-destiny-in-the-hands-of-google/ Wed, 24 Jul 2024 10:04:18 +0000 https://permutive.com/blog/?p=4549 Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike, but let’s be clear: Nothing has changed.

The post ​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google appeared first on Permutive.

]]> Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration https://permutive.com/resource-library/blog/advertising-reimagined-permutives-ceo-co-founder-joe-root-on-signal-loss-and-data-collaboration-2/ Wed, 26 Jun 2024 11:23:04 +0000 https://permutive.com/blog/?p=4529 The post Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration appeared first on Permutive.

]]> Four media companies on tackling signal loss with data collaboration https://permutive.com/resource-library/press/four-media-companies-on-tackling-signal-loss-with-data-collaboration/ Mon, 24 Jun 2024 10:20:27 +0000 https://permutive.com/blog/?p=4485 The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.

The post Four media companies on tackling signal loss with data collaboration appeared first on Permutive.

]]> Permutive CEO chats data, genAI and Cannes https://permutive.com/resource-library/press/permutive-ceo-chats-data-genai-and-cannes/ Mon, 17 Jun 2024 10:09:50 +0000 https://permutive.com/blog/?p=4481 Permutive's CEO is returning to Cannes with the goal of bringing people across the publisher ecosystem together, including retail media.

The post Permutive CEO chats data, genAI and Cannes appeared first on Permutive.

]]> Ned Jones, Permutive’s Head of Advertiser Customer Success, named in PMW’s 2024 Powerlist https://permutive.com/resource-library/press/ned-jones-permutives-head-of-advertiser-customer-success-named-in-pmws-2024-powerlist/ Wed, 12 Jun 2024 10:05:09 +0000 https://permutive.com/blog/?p=4478 One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive and he's clearly well respected by his peers.”

The post Ned Jones, Permutive’s Head of Advertiser Customer Success, named in PMW’s 2024 Powerlist appeared first on Permutive.

]]> Permutive strengthens leadership team with the appointment of Jay Stevens as Chief Commercial Officer https://permutive.com/resource-library/press/permutive-strengthens-leadership-team-with-the-appointment-of-jay-stevens-as-chief-commercial-officer/ Tue, 11 Jun 2024 09:52:59 +0000 https://permutive.com/blog/?p=4474 This key appointment marks a significant step as Permutive reimagines advertising and expands its commercial activities across the buy side.

The post Permutive strengthens leadership team with the appointment of Jay Stevens as Chief Commercial Officer appeared first on Permutive.

]]> How the Marie Claire group is preparing for third-party cookies with Permutive https://permutive.com/resource-library/press/how-the-marie-claire-group-is-preparing-for-third-party-cookies-with-permutive/ Wed, 29 May 2024 17:07:53 +0000 https://permutive.com/blog/?p=4468 Marie Claire group has seen a +25% increase in its click-through rates with Permutive segments, but also a +15% increase in addressable reach, with the Marie Claire group now able to activate the segments across all of its 12 sites.

The post How the Marie Claire group is preparing for third-party cookies with Permutive appeared first on Permutive.

]]> Permutive named finalist in 2024 AOP Awards for Best Media Technology Partner https://permutive.com/resource-library/press/permutive-named-a-finalist-in-the-2024-aop-digital-publishing-awards-for-best-media-technology-partner-powering-publisher-revenue-through-direct-sold/ Thu, 25 Apr 2024 10:21:26 +0000 https://permutive.com/blog/?p=4416 Permutive named a finalist in the 2024 AOP Digital Publishing Awards for Best Media Technology Partner: Powering publisher revenue through direct-sold.

The post Permutive named finalist in 2024 AOP Awards for Best Media Technology Partner appeared first on Permutive.

]]> Permutive & Prohaska Consulting partner to supercharge data-driven revenue growth for publishers https://permutive.com/resource-library/press/permutive-prohaska-consulting-partner-to-supercharge-data-driven-revenue-growth-for-publishers-2/ Wed, 24 Apr 2024 08:10:08 +0000 https://permutive.com/blog/?p=4413 This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.

The post Permutive & Prohaska Consulting partner to supercharge data-driven revenue growth for publishers appeared first on Permutive.

]]>