Articles Archives - Permutive https://permutive.com/resource-library/article-types/articles/ Audience Platform - Permutive - Grow your data revenues Tue, 20 Aug 2024 18:11:41 +0000 en-GB hourly 1 https://permutive.com/wp-content/uploads/2024/05/favicon.png Articles Archives - Permutive https://permutive.com/resource-library/article-types/articles/ 32 32 Capitalising on cohorts – looking ahead https://permutive.com/resource-library/press/capitalising-on-cohorts-looking-ahead/ Wed, 20 Mar 2024 11:36:09 +0000 https://permutive-staging.devcms.info/blog/?p=4401 Learn about the importance of direct relationships and the role of cohorts in maximizing addressability and reducing environmental impact.

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]]> Permutive’s evolution amidst shifting tides to direct-sold https://permutive.com/resource-library/press/permutives-evolution-amidst-shifting-tides-to-direct-sold/ Mon, 26 Feb 2024 11:43:30 +0000 https://permutive-staging.devcms.info/blog/?p=4405 Discussions from The Telegraph, The Guardian, Immediate Media, Future, and LEAD Consulting. Mx3’s Ashley Norris teases out the four key takeaways…

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]]> Solving the advertising reach crisis https://permutive.com/resource-library/press/solving-the-advertising-reach-crisis/ Mon, 26 Feb 2024 11:39:51 +0000 https://permutive-staging.devcms.info/blog/?p=4403 As the industry moves closer to third-party deprecation, the critical opportunity for advertisers and publishers lies in direct partnerships and data collaboration.

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]]> The drive to first-party data https://permutive.com/resource-library/press/the-drive-to-first-party-data/ Mon, 07 Mar 2022 11:00:33 +0000 https://permutive-staging.devcms.info/blog/the-drive-to-first-party-data/ The post The drive to first-party data appeared first on Permutive.

]]> Why privacy is an influential force within the advertising ecosystem https://permutive.com/resource-library/blog/why-privacy-is-an-influential-force-within-the-advertising-ecosystem/ Fri, 18 Feb 2022 16:06:38 +0000 https://permutive-staging.devcms.info/blog/why-privacy-is-an-influential-force-within-the-advertising-ecosystem/ The post Why privacy is an influential force within the advertising ecosystem appeared first on Permutive.

]]> What publishers need to setup a first-party data test https://permutive.com/resource-library/blog/what-publishers-need-to-setup-a-first-party-data-test/ Sun, 09 Jan 2022 22:30:12 +0000 https://permutive-staging.devcms.info/blog/what-publishers-need-to-setup-a-first-party-data-test/ The post What publishers need to setup a first-party data test appeared first on Permutive.

]]> Why first-party data solves mobile privacy challenges for app publishers https://permutive.com/resource-library/blog/why-first-party-data-solves-mobile-privacy-challenges-for-app-publishers/ Wed, 05 Jan 2022 14:49:00 +0000 https://permutive-staging.devcms.info/blog/why-first-party-data-solves-mobile-privacy-challenges-for-app-publishers/ The post Why first-party data solves mobile privacy challenges for app publishers appeared first on Permutive.

]]> How privacy is rewriting the rules of adtech https://permutive.com/resource-library/blog/how-privacy-is-rewriting-the-rules-of-adtech/ Thu, 16 Dec 2021 17:40:07 +0000 https://permutive-staging.devcms.info/blog/how-privacy-is-rewriting-the-rules-of-adtech/ The post How privacy is rewriting the rules of adtech appeared first on Permutive.

]]> Clean rooms and second-party data deals: Five things we learned about brands’ and publishers’ data strategies https://permutive.com/resource-library/blog/clean-rooms-and-second-party-data-deals-five-things-we-learned-about-brands-and-publishers-data-strategies/ Fri, 04 Jun 2021 17:26:41 +0000 https://permutive-staging.devcms.info/blog/clean-rooms-and-second-party-data-deals-five-things-we-learned-about-brands-and-publishers-data-strategies/ The post Clean rooms and second-party data deals: Five things we learned about brands’ and publishers’ data strategies appeared first on Permutive.

]]> Conversation Makes It Possible: Unlocking Empathy During COVID https://permutive.com/resource-library/blog/conversation-makes-it-possible-unlocking-empathy-during-covid/ Tue, 04 May 2021 16:18:25 +0000 https://permutive-staging.devcms.info/blog/conversation-makes-it-possible-unlocking-empathy-during-covid/ The post Conversation Makes It Possible: Unlocking Empathy During COVID appeared first on Permutive.

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